The Spain-Russia Year of Tourism in Web 2.0

Koroleva, Alina

doi:10.18254/S0001990-8-1

English

Home>Issue 10 (64)>The Spain-Russia Year of Tourism in Web 2.0

The Spain-Russia Year of Tourism in Web 2.0

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Annotation Estimate Publication content

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The Spain-Russia Year of Tourism in Web 2.0

Annotation

Title (other)

Año Dual de Turismo España-Rusia en web 2.0

PII

S207987840001990-8-1

DOI

10.18254/S0001990-8-1

Publication type

Article

Status

Published

Authors

Alina Koroleva Send message

ORCID: 0000-0002-0325-9486

Affiliation: Moscow State Institute of International Relations (University)
Address: Russian Federation, Moscow

Edition

Volume 8 Issue 10 (64)

Abstract

The article touches one of the elements of national branding. The image of tourism is closely related to the “soft power” concept. The 2016 was planned as the Spain-Russia year of tourism. Advertising campaigns of Spanish tourism brand “I need Spain” and of the Russian tourism brand “Visit Russia” are held on-line and have regional versions for the Spanish and Russian markets. The set of spots and visual materials reflects the diversity of destinations and tourism products, promoted in social networks.

Abstract (other)

El articulo se trata de uno de los elementos importantes del concepto marca país. La imagen turística forma parte integrante del concepto del poder blando. El año 2016 fue nombrado como año dual del Turismo España – Rusia. Las campañas de publicidad “Necesito España” y “Visit Russia”, presentadas a través de Internet, desarrollan unas versiónes regionales, adoptadas para los mercados ruso y españo. El conjunto de spots y materiales visuales refleja la diversidad de destinos y productos turísticos, promovida en las redes sociales.

Keywords

national branding, image of Spain, image of Russia, tourism, new media, visualization

Keywords list (other)

marca país, imagen de España, imagen de Russia, turismo, web 2.0, imagenes visuales

Received

13.10.2017

Publication date

14.11.2017

Number of characters

16598

Number of purchasers

Views

6742

Readers community rating

5.0 (1 votes)

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GOST	Koroleva A. The Spain-Russia Year of Tourism in Web 2.0 // ISTORIYA. – 2017. – V. 8. – Issue 10 (64). URL: https://history.jes.su/s207987840001990-8-1/. DOI: 10.18254/S0001990-8-1
MLA	Koroleva, Alina "The Spain-Russia Year of Tourism in Web 2.0." ISTORIYA. 8.10 (64) (2017). DOI: 10.18254/S0001990-8-1
APA	Koroleva A. (2017). The Spain-Russia Year of Tourism in Web 2.0. ISTORIYA. vol. 8, no. 10 (64) DOI: 10.18254/S0001990-8-1

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References

Additional sources and materials


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