“Us and Them”: the Mechanism of Social Myth Broadcasting in the Media Environment
“Us and Them”: the Mechanism of Social Myth Broadcasting in the Media Environment
Annotation
PII
S207987840002261-6-1
DOI
10.18254/S0002261-6-1
Publication type
Article
Status
Published
Authors
Andrey Ivanov 
Affiliation: Lipetsk State Technical Uviversity. Russian Presidential Academy of National Economy and Public Administration
Address: Russian Federation, Lipetsk
Abstract
The article gives the definition of contemporary social mythology. The media environment is, on the one hand, a manifestation of the basic characteristics of social myth, on the other hand, an additional tool in the social myth’s influencing on society. Mass media immerse a person in a specific reality and claim to stream certain values. The transformation of “sacred — profane” ratio under the influence of the development of the communication space is a matter of particular interest. It makes problematic to highlight the constructive functions of myth in “pure form”. The functioning of myth in the social media environment gives public life additional features.
Keywords
social myth, social mythology, media environment, communication space, mythmaking and mythologizing, the sacred and the profane
Received
14.04.2018
Publication date
30.07.2018
Number of characters
27415
Number of purchasers
36
Views
1407
Readers community rating
0.0 (0 votes)
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