Historic retrospection in advertising messages
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Historic retrospection in advertising messages
Annotation
PII
S207987840000274-0-2
Publication type
Article
Status
Published
Abstract
In this article the author addresses the issue of advertisement creating a special time display that does not portray the actual everyday realty. Instead, it shows people's perception of their desired reality in a given era. One of such 'desired realities' is the historical past. The paper offers a classification of such references to 'historic motives' in creation of advertising content. Multiple examples are analysed.
Keywords
advertising, historic retrospection, classification of retrospection in advertising
Received
18.01.2012
Publication date
29.02.2012
Number of characters
25677
Number of purchasers
15
Views
6660
Readers community rating
0.0 (0 votes)
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